2023上海品牌授權(quán)展覽會——授權(quán)展的盛會
授權(quán)展
2023上海品牌授權(quán)展覽會是一場專為授權(quán)展而設的盛會,同時也是中國授權(quán)展的重要組成部分
|CLE動漫IP授權(quán)展覽會2023上海動漫IP授權(quán)展覽會
上海, 授權(quán), 2023, 國際, 博覽, 品牌, 17-19, 博覽會, 17, 品牌授權(quán),
2023全國動漫IP授權(quán)展會2023上海國際授權(quán)展
展會名稱:中國國際品牌授權(quán)展覽會
時間:2023年10月17-19日
地點:上海新國際博覽中心
屆數(shù):第十六屆
同期舉辦:CKE中國嬰童用品展
觀眾:90000+名
觀眾類別:覆蓋玩具
禮贈品
1
Why China?
據(jù)《2020中國品牌授權(quán)行業(yè)發(fā)展白皮書》統(tǒng)計
2019年中國年度授權(quán)金為38.2億元
According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.
China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.
Why China Licensing Expo?
CLE中國授權(quán)展是中國商務部批準的***以“中國”字頭命名的授權(quán)展
The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high quality consumer-goods manufacturers, licensees and retailers throughout the nation.
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1)IP365X,全年365天的線上CLE | IP365X, Online China Licensing Expo
線上“IP365X”對接平臺由中國玩具和嬰童用品協(xié)會品牌授權(quán)專委會主辦
“IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises
2)IP授權(quán)生態(tài)圈賦能計劃 | China Licensing Ecosystem
IP授 權(quán) 生 態(tài) 圈 賦 能 計 劃 于2019年 由 中玩 協(xié) 品 牌 授 權(quán) 專 委 會 發(fā) 起
In 2019, we began to organize exhibitors to engage in trade fairs of various industries and 26 national industry associations with potential licensees. By collaborating with China International Beauty Expo, China Food and Drinks Fair, China Stationery Fair, and the China Daily-Use Articles Trade Fair in the forms of jointly held forums, exhibition pavilions and business matching events etc., we have enabled IP owners to connect with licensees with great efficiency.
3)品牌授權(quán)行業(yè)人才培訓 | Professional Talents Training Programs
-文旅部數(shù)字文化產(chǎn)業(yè)研修班 China National Training Program on Licensing
-中國品牌授權(quán)精英學院(線上+線下) China Licensing Professional Academy:Online and Offline
-國家文物局文博體系品牌授權(quán)業(yè)務交流培訓 Licensing Training Program for Chinese Museums
-品牌授權(quán)學院校友會 Brand Licensing Academy Alumni Association
4)《中國品牌授權(quán)年度行業(yè)白皮書》 | China Licensing Industry Report
中玩協(xié)品牌授權(quán)專委會連續(xù)四年發(fā)布《中國品牌授權(quán)行業(yè)發(fā)展白皮書》指導行業(yè)發(fā)展
To promote the long-term and healthy developmentof licensing industry in China, the CTJPA Brand Licensing Council issues the China Licensing Industry Report.
3、專業(yè)化邀請推動企業(yè)高質(zhì)量發(fā)展
全渠道精準定向邀請
呼叫中心電話邀約
每月EDM300,000+封,觸達各行業(yè)被授權(quán)企業(yè)
特邀地方協(xié)會/商會
全年主流展覽會、主題活動推廣
聯(lián)合全球20家國際協(xié)會/組織機構(gòu)組團
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CLE中國授權(quán)展、CTE中國玩具展
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-《品牌授權(quán)》CLE?div id="jpandex" class="focus-wrap mb20 cf">??nbsp; China Licensing Magazine CLE special issue
-CLE中國授權(quán)展官方微信公號 CLE Official WeChat account
-CLE中國授權(quán)展*** CLE Official Website
-中國品牌授權(quán)EDM直郵 Chinese brand licensing Email Direct Marketing
-2000+篇國內(nèi)外行業(yè)新聞話題報道 Over 2000 domestic and foreign industry news reports
-IP365X線上平臺 www.ip365x.com
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7、IP主題沉浸式空間場景 | IP theme immersion space
-IP體育公園 IP Sports Park
-IP主題咖啡廳 | IP Theme Cafe
-文旅IP展示區(qū) | Culture &Tourism IP Exhibition Area
-CLE中國授權(quán)金星獎展示區(qū) | CLE China Star Award Display Area
-IP365X商貿(mào)對接區(qū) | IP365X Business Matching Area
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、CLE中國授權(quán)周 | China Licensing Week-中國品牌授權(quán)高峰論壇 China Licensing Summit (CLS)
-品牌授權(quán)學院校友交流會 China Licensing Alumni
-中國文旅地產(chǎn)創(chuàng)新發(fā)展高峰論壇 China Culture Tourism & Real Estate Innovation Development Summit
-IP授權(quán)賦能文化和旅游融合項目對接會 Matchmaking Meeting on Culture and Tourism Integration
-“IP無界 授羅萬象”T臺秀 “Boundless IP, Including Anything" Runway Show
-授權(quán)讓文博資源“活”起來交流對接會 Matchmaking Program on Museum Resources
-中國品牌授權(quán)精英學院初階授權(quán)經(jīng)理人培訓 China Licensing Talents Academy
-品牌授權(quán)聯(lián)盟交流工作會 Brand Licensing Federation Conference
-CLE授權(quán)之夜暨CLE中國授權(quán)金星獎頒獎盛典 CLE Night & China Licensing Star Awards Ceremony
-IP卡通形象大巡游 Cartoon Characters Parade
-中國品牌授權(quán)專題研討會 China Licensing Conference Thematic Session
參展咨詢
、預定展位江濤13524033035(同V) QQ在線:1481432385
趙杰13916945534(同V) QQ在線:2908392228
本次展會主題為“2023上海IP展”,同時也是上海品牌授權(quán)展的一部分
卡通動漫展,將匯聚大量國內(nèi)外知名品牌和動漫IP,如迪斯尼、皮克斯、哆啦A夢、藍貓等
潮流時尚展
影視綜藝授權(quán)展
體驗運動授權(quán)展
除了四大主題展區(qū),本次展會還將打造10多個細分展區(qū),如音樂、兒童、游戲等,通過多樣化的內(nèi)容來滿足不同品牌和消費者的需求。
參展商在展會上可以展示和推廣自己的品牌和產(chǎn)品,與潛在客戶和合作伙伴建立聯(lián)系。同時,展會也是一個學習交流的平臺,參展商可以參加主題論壇、行業(yè)研討會等各種活動,與行業(yè)內(nèi)的專業(yè)人士建立聯(lián)系,了解最新的行業(yè)趨勢,提高自己的專業(yè)技能。
明年的上海品牌授權(quán)展覽會將于秋季舉行,屆時,全球知名品牌和代理商將全程參與,授權(quán)展的新概念也將隨著各種新產(chǎn)品和創(chuàng)新授權(quán)的出現(xiàn)而不斷升級。參展的品牌可以通過展會展示自己的新產(chǎn)品,同時也可以從其他品牌和代理商的授權(quán)案例中獲得啟發(fā)。本次展會也將提供給游客一次全面接觸和了解國內(nèi)外知名品牌的機會。這將是一場別具一格的授權(quán)展,值得期待。
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